No news is bad news
Whether you are hoping to be
the next Kim Kardashian or are simply looking to advertise a product, there is one thing you
should know. As the saying goes,
“there’s no such thing as bad publicity.”
Recently in the news, Brad
Pitt has made his debut as the first male spokesman for the iconic Chanel No. 5, perfume campaign. When the perfume was first introduced, it
broke all the rules by embodying liberation instead of conformity. Today, for the first time in its 91-year
history, Chanel is using their first male face to promote and emphasize the originality
that the fragrance is so well known for.
Brad
Pitt delivers a meaningless speech that begins; 'It's not a journey, every journey ends...
but we go on.'
His Chanel ad has
everyone talking, even though many are not sure what he is talking about. As a result of this exposure, his original ads are
being mocked with parodies from SNL and even everyday youtubers.
Love
it or hate it, this means big business for the fragrance that has been around
for nearly a century. Chanel has managed
to generate millions of impressions and as a result, has received a ton of free
publicity. Pure genius? I think so.
In any given situation remember to embrace the chaos. Why?
-Negative feedback makes the product recognizable enough to warrant the media’s attention
-Everyday
individuals look up to the media
-These
individuals try to raise a big stink about it but only give it more attention
-This
arouses other people’s natural curiosity as to why this is so offensive
-The
cycle continues and before you know it, the product is all people are talking
about
Whether
or not the individual of the work purposely made it controversial or not, it is
the best way to obtain free publicity. Now will Chanel’s exposure as well as Brad’s legend persuade women to
wear this timeless perfume or is it the smell of a total disaster?
