What were they thinking?
I'll tell you what Facebook execs were likely thinking when they made the latest changes. As a company at the forefront of the social media revolution, Facebook needs to keep evolving if it wants to stay there. In this constantly changing, viral, up-to-the-minute news, web-centred world we live in, why do we get so upset when our favourite social media tool gives itself a little facelift?
Maybe it's because in today's world, where as a society we seem to live half of our lives online, checking in on our Facebook accounts is like visiting our parents in our childhood homes. Logging into our Facebook and finding it changed has a shock value akin to going home for a visit and finding our old bedroom turned into a home gym.
So, while we all sit here and complain and post our distaste for these changes as our Facebook status, I can't help but wonder just how quick we would all be to abandon Facebook if it never evolved. For all our grumbling and protesting, can any of us even remember what Facebook was like in the beginning, or even before the last few changes? In a competitive market, Facebook, like all popular social media tools, has to progress and mature to contend. After all, there are a limited number of hours in our day that we can devote to social media and with so much competition, innovation and change is the only way to stay ahead of the game and keep people interested.
What do you think of Facebook's most recent changes?