Wednesday, 5 October 2011

Fashion with Compassion

Last week, I had the privilege of volunteering under the direction of the communications team at Strategic Objectives PR for the 2011 White Cashmere fashion event! Each year, the Canadian
Breast Cancer Foundation collaborates with 15 top Canadian designers, models, and Kruger Products LP to showcase a collection of beautiful gowns made entirely of bathroom tissue!

The collection was crafted by a very talented group of Canadians, who captured the essence of vintage French couture within their designs. The list of designers included Philip Sparks,Marika Brose, José Manuel St-Jacques, Christopher Paunil, LIZARES by Brian Maristela,L’autre Couture by Luko Marion, Carrie Hayes, Jason Matlo, Richard Robinson,LOVAS by Wesley Badanjak, Simon Bélanger, Hoax Couture by Chris Tyrell and Jim Searle,Franco Mirabelli, Ever Thine hats by Mikki Rive and accessories by Rita Tesolin.

The event kicked off with a remarkable rhythmic gymnastic performance by Alexandra Martincek, who incorporated a pink ribbon in honor of the cause. Special guests included Canada AM co-host and breast cancer survivor Bev Thompson, and celebrity model Angie Smith, co-host of Entertainment Tonight Canada.

The event was a smashing success, which gained a lot of publicity! #Cashmere quickly began trending on twitter, providing a larger audience with details and insight about the event! Over all, the 2011 White Cashmere Collection was an innovative way to raise awareness about breast cancer in an enjoyable manner!

Participating runway models with Cashmere bathroom tissue

Alexandra Martincek - rhythmic gymnastic performer

Female model showing off a gown designed by Christopher Paunil

Male model showing off a design created by Brian Maristela

Female model showing off a gown designed by Franco Mirabelli

A group of student volunteers!

For those interested, you can check out all the designs in person that are now on display in the windows of The Bay on Queen and Yonge St for the month of October. In addition, visit to Vote Couture for the Cure™ – with each person that votes, Cashmere will donate $1.00 to the Canadian Breast Cancer Foundation in the winning designer’s name.

To learn more about Breast Cancer Awareness Month and how you can be apart of the cause, please visit For more information and details about the 2011 White Cashmere Collection, check out the links below!™-with-15-amazing-canadian-designers/

1 comment:

  1. This is such a great cause, and I must say you're very lucky to be able to contribute towards this event. I hope you can continue to get involved! Thanks for giving the link to where we can get involved as well.

    If you'd like to further contribute towards cancer support and be involved in fashion, Hearth Place Cancer Support Centre, has a fashion show they put on in the early year, and they're always looking for more help. Just visit their website hearth and get in touch with Sonja Sheppard.