Wednesday, 31 October 2012

No news is bad news

No news is bad news

Whether you are hoping to be the next Kim Kardashian or are simply looking to advertise a product, there is one thing you should know.  As the saying goes, “there’s no such thing as bad publicity.”

Recently in the news, Brad Pitt has made his debut as the first male spokesman for the iconic Chanel No. 5, perfume campaign.  When the perfume was first introduced, it broke all the rules by embodying liberation instead of conformity.  Today, for the first time in its 91-year history, Chanel is using their first male face to promote and emphasize the originality that the fragrance is so well known for. 

Brad Pitt delivers a meaningless speech that begins; 'It's not a journey, every journey ends... but we go on.'  

His Chanel ad has everyone talking, even though many are not sure what he is talking about.  As a result of this exposure, his original ads are being mocked with parodies from SNL and even everyday youtubers

Love it or hate it, this means big business for the fragrance that has been around for nearly a century.  Chanel has managed to generate millions of impressions and as a result, has received a ton of free publicity.  Pure genius?  I think so.

In any given situation remember to embrace the chaos.  Why? 

-Negative feedback makes the product recognizable enough to warrant the media’s attention

                                            -Everyday individuals look up to the media

               -These individuals try to raise a big stink about it but only give it more attention

                       -This arouses other people’s natural curiosity as to why this is so offensive

          -The cycle continues and before you know it, the product is all people are talking about

Whether or not the individual of the work purposely made it controversial or not, it is the best way to obtain free publicity.  Now will Chanel’s exposure as well as Brad’s legend persuade women to wear this timeless perfume or is it the smell of a total disaster?


1 comment:

  1. This is SO true. I guess I've never really thought about it in that way before. I've seen the commercial and it really doesn't make any sense, but I don't think that is the point. I've also seen parodies such as the Ellen Degeneres one. Have you seen it? Check it out. It got 383,553 views

    I think in the end commercials are getting so corny and weird that it is no longer about the product they are selling, but the hits they get on YouTube. For example, have you seen the commercial for the Axe Detailer? It is SO inappropriate that its hilarious and in the end they had more people buy the product because of the joke then because they actually believed that it works.

    What do you think the outcome of Chanel No. 5 will be? I mean the product already makes tons of money each year, but do you think their will me a jump in sales and why?

    P.S. just wondering have you ever tried the perfume?